Already a big hit in Hong Kong, Initial may well be the prettiest and spookiest shop in Shanghai. My first impression was like setting foot into another world. From the antique sofa to the stuffed figures by Anne Valerie Dupond, the atmosphere is both mysterious and intriguing.
The collection is as unique as the decor, and most items are limited edition, some of its own private label and other from imported labels. The womenswear is drape-y and androgynous, very European inspired in style and cut. Initial also offers a range of leather goods, footwear and jewelry. I was particularly in love with an all leather doctor-bag inspired carry-on...it was so unique yet understated. Priced approximately at $800 USD, it might be a good investment if I hadn't already own a black hard case Samsonite Black Label with leather straps.
With already 9 stores in Shanghai opened in the past year and more to come, I'm sure it will be as successful as it is already in HK.